China's first Ipad owner - AFP

Han Ziwen holds up his ipads outside Apple's flagship store in Beijing after queueing for 60 hours to be one of the first to officially buy an iPad in China on September 17, 2010. Source: AFP/Peter Parks

Apple needs no introduction. And at this stage, the impact and legacy of its co-founder Steve Jobs on the technology, design, phone, movie and music industries needs no re-telling.

But it is not a stretch to say that the emerging market world had a special relationship with Apple and the late Mr. Jobs: both helped shape the aspirations of an expanding consumer class of hundred of millions, challenging the best of its growing technology companies and directing billions of dollars in investments to either produce or re-produce its sought after products.

In Brazil, where people are still keen to buy Apple products with huge markups and more than half a dozen companies are already making tablets, negotiations with Foxconn -- Apple's constructor of choice -- dominated the national debate earlier this year given the magnitude of investments involved in a single production line - some $12bn - and the potential for job creation, 100,000 posts.

But it is Asia that has long been home to the manufacturers -- or copiers -- of Apple products, and of the company's largest consumer frontier.

In short, the future of Apple is in Asia. So it came as no surprise that while the new iPhone 4S, released just before Mr. Jobs' death, met with lukewarm reaction in the US, it created a buzz in emerging markets, because of its lower price and its flexible network access.


An outpouring of sympathy in the aftermath of Mr. Jobs' death and appreciation for his legendary achievements swept the globe on Thursday.

To that, FT Tilt will just like to add that we write our stories and this appreciation, on Macs and iPads.


See also:
Apple’s Visionary Redefined Digital Age - NY Times
Full coverage of Apple in EMs - FT Tilt